If something is successful it only make sense to keep doing it. Amazon completely changed the way people shop and made it possible to purchase things from the convenience of people’s homes.
Recently more people have become aware of the environment and have made a conscious effort to purchase “eco-friendly” products. Slowly a new target market has emerged, and Amazon is working to capitalize on it through the creation of their new website, Vine.com. In order for products to be sold on this website they must meet a specific criteria: they must be designed to remove toxins, energy-efficient, natural, organic, powered by renewable energy, reusable, made of sustainable materials or water efficient.
The main goal of this website isn’t to try and save the world, but instead about providing products to people who are conscious and want to life in a healthy and chemical free environment.
Vine.com is a great example of a successful technology branching out (no pun intended) and not only being successful and have a positive impact on our environment along the way!
Reference: http://bits.blogs.nytimes.com/2012/09/26/amazon-starts-a-shopping-site-for-the-environmental-crowd/?ref=technology
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