Analyzing data and statistics is an imperative part of athletics because looking at numbers is an objective way to evaluate performance. Professional franchises are constantly looking for ways to improve the program and data shows organizations their strengths and weaknesses. 
IBM understands the importance of data within the sports industry and has worked with tennis, football, rugby, golf and basketball organizations to help provide more opportunities for data analysis.
I think it is amazing how technology has evolved and it is possible to look at data and use that information to prevent things such as injuries.
The sports industry generates millions of dollars so it makes sense that companies like IBM are teaming up and figuring out ways to better the industry. Analytics play such a major role in sports games, yet they are often overlooked by the average fan.
The Miami Dolphins is one team that understands the importance of analyzing data and have decided to look at fans' experiences at their stadium. I feel like this is only the beginning of different types of analytics arising within the sports industry.
Reference: http://www-03.ibm.com/innovation/us/sports/?csr=agus_ibmsports-20120827&cm=k&cr=google&ct=USBRB301&S_TACT=USBRB301&ck=sports_technology&cmp=USBRB&mkwid=sjcFJkCkR_28155097057_432oop16376
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