I Scream, You Scream, We All Scream for “Ice Screen"

Technology continues to shift to attract and cater to the younger generation.  In China, TCL has been working to develop a new television treat.  The 26-inch Android base “Ice-Screen” works like a tablet and is capable of changing TV changing viewing habits of the youth market.

Children and teenagers very rarely sit down in front of a television set and simply relax.  They are also plugged into their cellphones, iPods, and tablets; the multitasking never ends.  Because of this, this TCL device provides people the opportunity to watch TV but also access the internet and download music.  It is an interesting concept that probably would attract a younger demographic.

Because this product is Android-based, it requires some form of connection to a cloud service, which makes it difficult to launch the product for the world, so the key to making it an international product is to find a content provider.

Right now China is the largest TV market with 47 million sets sold annually and is only expect to grow.  The “Ice-Screen” would also attract to the people in China and this is a great business opportunity for TCL.  I can also think of a  lot of people who I know in the U.S. that would be interested in purchasing this product because of its versatility. I’m sure that over the next couple of years these “Ice Screens” will be a common product for people to own.



Reference: http://tech.fortune.cnn.com/2012/09/17/tcl-ice-screen/?iid=SF_T_River